The evolution of technology has placed a camera in the hands of nearly everyone, especially now that cell phones have cameras. For the majority of people, taking a picture only takes a matter of seconds and the ability is at their fingertips day and night. For the most part, this is a good thing. We can quickly snap a picture of that quick sibling hug that otherwise would have been missed, take that selfie after your new haircut and post it to any social media outlet of your choosing, or take vacation photos without packing an extra piece of equipment. These days everyone is a photographer, or are they?
Maybe your neighbor dabbles in landscaping as hobby. You likely would not trust him to complete the landscaping of your yard before putting your house on the market. Your aunt has taken some pottery classes, but you likely wouldn’t choose her works to stage your home when putting it up for sale. Your best friend owned her own cleaning company a decade ago, but you may not trust her to thoroughly clean your home before a showing. If you don’t want to leave these jobs to amateurs, why would you leave photography to amateur? Just as you would not use other amateurs to help with such an important task, leaving your architectural photography to the professionals is the wisest move you can make when you have completed a space. Anyone can dabble in photography for selfies and capturing memories, but if you are an architect and want to sell your services, you want a professional photographer by your side. Here’s why:
Highlighting Your Features
A professional photographer will know the tricks of the architectural trade and how they can be highlighted within their work. A professional can help you create and grow your own brand and can stage your photos in the best way possible. Professional photographers know how to accentuate the positive and minimize the negative; doing so will help grow your portfolio and your business.
First Impressions Matter
Photos with poor quality can give a bad impression, in fact, in many circumstances they truly do give a bad impression. Although the saying tells us not to judge a book by its cover, a business can be judged by one simple poor quality photo. Don’t let this be you. The unconscious association is that if a photo is bad, the work or the product is bad. Let an experienced professional photographer create the most amazing photographs possible so that you can have the best chance of making good first impressions. After all, you only get one shot at making a positive first impression.
In the Best Light
Though many amateurs may not understand this, lighting is an extremely important factor when it comes to quality photos. Bad lighting can cause the viewer of the photo not to see certain qualities within your architecture, or make things appear as they are not. Lighting can have an effect on many factors, including color and depth perception. You may have heard of celebrities who prefer certain lighting to help their appearance; lighting that is bright can hide certain imperfections with shadows and highlight positive features. The same can be applied to lighting with architectural photography. A professional photographer should view your architectural project at various times of the day in order to study the lighting and its effect on your work. The photographer should determine what gives your project the best normal or natural light. The photographs should give the impression that the viewer is actually right in the space. Though natural lighting is a key factor in the quality of a photograph, various areas of an architectural piece should not be overly-lit. For instance, in order to maintain drama from shadows on a textured wall, low-lighting may be necessary. A professional photographer will know key pieces of photography, such as this, and can take pictures of your piece in the best light possible.
Investing in Your Own Work
You’ve likely spent months, or maybe even years, on your architectural piece. You’ve spent a lot of time, energy and possibly your own money to make it as perfect as possible. Why stop now, and possibly jeopardize the outcome of your project, or the potential for more projects, with amateur photography? Keep the momentum going and show the quality of your work with quality photography from an experienced professionals. Investing in your own work also shows how seriously you take your projects, and even your career.
Once your architectural project is complete, the next natural step is to hire a professional to complete your photography. There are many options for architecture photography in New York that will show your work in the best light. Doing your research will help you find the best photographer for your piece.